Tyda
Graphic identity, poster and animationThis project was initated in a course led by artist Oscar Guermouche and designer Sophia Wood. The project and its process was created through research on the concept of 'Folkhemmet'. On the subject of Swedish identity, there are countless parallell interpretations and connotations. Tyda aims to visualise what it is like to understand Swedish identity when it is being redefined, again and again. The project was exhibited at the show Ett hem in Vandalorum art museum. The poster was assembled with laserjet print on post-it notes.
Idea and production in collaboration with Maja Ringsäter and Måns Horning
Graphic identity + poster
printed on post-it notes
in collaboration with Maja Ringsäter
printed on post-it notes
in collaboration with Maja Ringsäter
Graphic identity + poster
printed on post-it notes
in collaboration with Maja Ringsäter
printed on post-it notes
in collaboration with Maja Ringsäter
Graphic identity + poster
printed on post-it notes
in collaboration with Maja Ringsäter
printed on post-it notes
in collaboration with Maja Ringsäter
Graphic identity + poster
printed on post-it notes
in collaboration with Maja Ringsäter
printed on post-it notes
in collaboration with Maja Ringsäter
There is no such thing as magic
Visual identity + animation
Stars
The pattern graphics used in the identity was based on contemporary design trends in apps and websites. We noticed stars, often symbolic for magic, was used for features enabled by new AI technology. While this is understandable – AI feels like magic - metaphors like these cause problems if we stop questioning them.
Bookland
Graphic identity + logo + animation
Bookland is a touring bookshop for graduates in Visual Communication at Beckmans College of Design, founded in 2025. Its first stop will be at Beckmans' Graduation Exhibition, May 22-25th. Further details: https://beckmans.college/bookland
Poster + typography
Naomi Urrutia Opazo
Naomi Urrutia Opazo
Poster + typography
Naomi Urrutia Opazo
Naomi Urrutia Opazo
Poster + typography
Naomi Urrutia Opazo
Naomi Urrutia Opazo
Trädgården Pride Garden
Art direction and Photoshop imagery
5-day festival @ night club Trädgården
Stockholm, 2024
Art direction and Photoshop imagery
5-day festival @ night club Trädgården
Stockholm, 2024
Art direction and Photoshop imagery
5-day festival @ night club Trädgården
Stockholm, 2024
Art direction and Photoshop imagery
5-day festival @ night club Trädgården
Stockholm, 2024
Exhibition invitation
Beckmans College of Design + Svenskt Tenn
Beckmans College of Design + Svenskt Tenn
illustration + poster
beckmans student union
beckmans student union
illustration + poster
beckmans student union
beckmans student union
Visual research
Visual research
Research from thesis project
Publication design
about collections + playlists
in collaboration with Elvin Odelholm and Solvej Jansson
about collections + playlists
in collaboration with Elvin Odelholm and Solvej Jansson
Editorial magazine design
about playlists
in collaboration with Elvin Odelholm and Solvej Jansson
about playlists
in collaboration with Elvin Odelholm and Solvej Jansson
Editorial magazine design
about playlists
in collaboration with Elvin Odelholm and Solvej Jansson
about playlists
in collaboration with Elvin Odelholm and Solvej Jansson
Editorial magazine design
about playlists
in collaboration with Elvin Odelholm and Solvej Jansson
about playlists
in collaboration with Elvin Odelholm and Solvej Jansson
Editorial magazine design
about playlists
in collaboration with Elvin Odelholm and Solvej Jansson
about playlists
in collaboration with Elvin Odelholm and Solvej Jansson
Editorial magazine design
about playlists
in collaboration with Elvin Odelholm and Solvej Jansson
about playlists
in collaboration with Elvin Odelholm and Solvej Jansson
About me: I design printed matter, graphic identity, websites (like this one), animation and motion. I also enjoy experiments in programming, 3d-animation and video editing. Right now, I am working on my graduation project as part of my bachelor degree in design:
Visual Communication, BFA
Beckmans College of Design
2022-2025
During my time at Beckmans I was also interned at a Stockholm based design studio. My contribution was mainly in 2d+3d animation, web development and wireframing:
Research and Development (SE)
2024
Beckmans' senior lecturer, my tutor and fellow designer Peter Ström has intitiated an award(!) as part of a resarch project on preservation and archival of digital design. In this project I contributed with research on swedish web design projects and was part of the jury selecting nominees:
Svensk Webbkonst 2021-2024
Beckmans Read more
I am always interested in new inquries and ideas. Don't hesitate to contact:
Tyda
Graphic identity, poster and animationThis project was initated in a course led by artist Oscar Guermouche and designer Sophia Wood. The project and its process was created through research on the concept of 'Folkhemmet'. On the subject of Swedish identity, there are countless parallell interpretations and connotations. Tyda aims to visualise what it is like to understand Swedish identity when it is being redefined, again and again. The project was exhibited at the show Ett hem in Vandalorum art museum. The poster was assembled with laserjet print on post-it notes.
Idea and production in collaboration with Maja Ringsäter and Måns Horning