Tyda

Graphic identity, poster and animation

This project was initated in a course led by artist Oscar Guermouche and designer Sophia Wood. The project and its process was created through research on the concept of 'Folkhemmet'. On the subject of Swedish identity, there are countless parallell interpretations and connotations. Tyda aims to visualise what it is like to understand Swedish identity when it is being redefined, again and again. The project was exhibited at the show Ett hem in Vandalorum art museum. The poster was assembled with laserjet print on post-it notes.

Idea and production in collaboration with Maja Ringsäter and Måns Horning