Tyda

Graphic identity, poster and animation

This project was initated in a course led by artist Oscar Guermouche and designer Sophia Wood. The project and its process was created through research on the concept of 'Folkhemmet'. On the subject of Swedish identity, there are countless parallell interpretations and connotations. Tyda aims to visualise what it is like to understand Swedish identity when it is being redefined, again and again. The project was exhibited at the show Ett hem in Vandalorum art museum. The poster was assembled with laserjet print on post-it notes.

Idea and production in collaboration with Maja Ringsäter and Måns Horning

Graphic identity + poster
printed on post-it notes
in collaboration with Maja Ringsäter

There is no such thing as magic

Visual identity + animation

There is no such thing as magic is a collaborative project about AI and its societal and environmental impact. The visual identity was designed to reflect the work of scientific researchers at the Beijer Institute and encourage reflection on the realities of generative AI, for example its environmental and social impact. The project was exhibited at Svenskt Tenn in Stockholm, 2024. Designed in collaboration with Maja Ringsäter and Solvej Jansson

Stars

The pattern graphics used in the identity was based on contemporary design trends in apps and websites. We noticed stars, often symbolic for magic, was used for features enabled by new AI technology. While this is understandable – AI feels like magic - metaphors like these cause problems if we stop questioning them.

Bookland

Graphic identity + logo + animation

Bookland is a touring bookshop for graduates in Visual Communication at Beckmans College of Design, founded in 2025. Its first stop will be at Beckmans' Graduation Exhibition, May 22-25th. Further details: https://beckmans.college/bookland

Animated illustration for the student union hosting a Knit Along Night.

Poster + typography
Naomi Urrutia Opazo

Trädgården Pride Garden

Art direction and Photoshop imagery
5-day festival @ night club Trädgården
Stockholm, 2024

Exhibition invitation
Beckmans College of Design + Svenskt Tenn

illustration + poster
beckmans student union

Visual research

Research from thesis project

Publication design
about collections + playlists
in collaboration with Elvin Odelholm and Solvej Jansson

Editorial magazine design
about playlists
in collaboration with Elvin Odelholm and Solvej Jansson

I design printed matter, graphic identity, websites (like this one), animation and motion. I also enjoy experiments in programming, 3d-animation and video editing. Tools I use include:

InDesign, Photoshop, Illustrator
After Effects, Premiere Pro
Blender
HTML, CSS, JavaScript
Figma
Pencil sketching and illustration

Currently, I am working on my graduation project as part of my bachelor degree in design:

Visual Communication, BFA
Beckmans College of Design
2022-2025

During studies I also did an internship at a design studio. My contributions were mainly in 2d+3d animation, web design and wireframing:

Research and Development (SE)
2024

Beckmans' lecturer, my tutor and fellow designer Peter Ström has intitiated an award(!) as part of a resarch project on preservation and archival of digital design. In this project I contributed with research on swedish web design projects and was part of the jury selecting nominees and recipients:

Svensk Webbkonst 2021-2024
w3.svenskwebbkonst.se

I am always interested in new inquries and ideas. Don't hesitate to contact:

E-mail
Instagram

Tyda

Graphic identity, poster and animation

Idea and production in collaboration with Maja Ringsäter and Måns Horning

Tyda

There is no such thing as magic

Stars

Bookland

Trädgården Pride Garden

Tyda

Adam Arinbjarnarson